Zero to advanced · in English

Learn Google Ads from the $2.1M a month I spend learning it the hard way.

Start from zero. We mean actually zero. No jargon walls, no gatekeeping — just how the auction decides what wins, and what to change on Monday morning.

30+ hours · In English · Lifetime access · New chapters monthly

Module 6 · account walkthrough
Drop a Google Ads dashboard screenshot

Live dashboard

The real account, open on screen, while the decision gets made.

Real account examples

Three live accounts pulled apart end to end, spend and all.

Proprietary strategies

The structures and prompt library built from $2.1M a month of spend, not from blog posts.

01 The proof

Live account · 1–22 April 2026

5,940 conversions at $23.05 each. Here is the screenshot, uncropped.

Twenty-two days, $137K of spend, 5.34x back. One of many accounts scaled this way — the structures, feeds and negations behind curves like this are what the course teaches.

Google Ads dashboard, 1–22 April 2026: 5.94K conversions, $23.05 cost per conversion, $137K cost, 5.34 conversion value per cost
After · Apr 2026 5.94K conv · 5.34x

Getting results like this is what the course teaches you.

Before Drag to compare
5.94K
Conversions
$23.05
Cost per conversion
$137K
Spend in 22 days
5.34x
Conversion value / cost

Drag the handle · same product, same budget, one line rewritten · client name withheld

02 What it took
$2.1M
Ad spend managed every month
25
Modules across two chapters
30h+
Of lessons. No filler, no padding
₹399
Paid once. Lifetime access
03 Who it is for

Who is this for?

Four kinds of people get the most out of it. If you are one of them, start at module 1.

01

Freshers

No account, no jargon, no idea where to start. This begins at genuinely zero.

02

SEO professionals

You know search intent already. This adds the paid side of the same page.

03

Growth marketers

You run the numbers but inherited the account. This is the mechanics underneath.

04

Career switchers

A skill you can show in an interview by opening a real account, not a PDF.

In most places, your tutor's certificate will not get you the job.

Real knowledge will. Nobody hiring for paid search asks to see a certificate — they ask what you would change in this account, this week. That is the whole course.

04 Breakdowns

Real accounts, on screen, numbers left in.

Anonymised accounts, screen-recorded start to finish. One goes from ₹40k a month to ₹26k at the same revenue.

Campaign overview — drop a horizontal screenshot

Breakdown 01

D2C skincare · ₹40k/month

Search terms report — drop a horizontal screenshot

Breakdown 02

B2B SaaS · lead-gen search

Asset group performance — drop a horizontal screenshot

Breakdown 03

Local clinic · Performance Max

Merchant Centre feed — drop a horizontal screenshot

Breakdown 04

D2C apparel · feed strategy

Campaign split — drop a horizontal screenshot

Breakdown 05

Ecommerce · Shopping + PMax

Audience performance — drop a horizontal screenshot

Breakdown 06

Lead gen · Demand Gen

Product-level report — drop a horizontal screenshot

Breakdown 07

Marketplace seller · shopping

Conversion actions — drop a horizontal screenshot

Breakdown 08

Services · call conversions

Budget pacing sheet — drop a horizontal screenshot

Breakdown 09

Fashion label · seasonal pacing

Holdout read-out — drop a horizontal screenshot

Breakdown 10

Electronics · holdout test

Drag or swipe
05 Curriculum

Two chapters. Twenty-five modules.

Chapter 1 takes you from no account to campaigns live. Chapter 2 holds the three proprietary strategies, built inside $2.1M a month of spend and published nowhere else.

25 modules 30h+ of lessons 3 proprietary strategies 2 bonuses New chapters monthly
Ch 1 Google Ads Basics 11 modules From no access to campaigns live: the auction, the accounts, the tracking, the keywords.
01 Google Ads Basics 4
What Google Ads actually is Where it fits in an omnipresent approach For ecommerce brands For lead-gen brands
02 Campaign & Auctions 4
Invoicing in Google vs Meta Media auctions, A–Z Auction types: PPC and CPV Quality score and ad relevance
03 Google Ads Access 4
Taking Google Ads access The correct Google Analytics account The correct Merchant Centre account Getting access to YouTube
04 Google Ads Account Setup 4
Preliminary requirements for correct access Connecting GA4 to Google Ads Connecting GMC to Google Ads Connecting YouTube to Google Ads
05 Data-Driven Google Analytics Setup 4
Attribution, A–Z Consent setups Data collection and retention Diagnosing GA4 tags on the website
06 Merchant Centre Setup & Checks 3
Why GMC decides what Shopping can do Hygiene: business details and assets Hygiene: shipping and returns
07 Google Merchant Centre 4
Feeds: what they are, where they are used Free listings and advanced feed management Dynamic remarketing, reviews, promotions Launching percent, monetary and gift promos
08 Conversion Tracking Setup 5
What conversion tracking is Primary vs secondary actions — what, when, how Diagnosing conversion tracking Creating and adding conversion tracking Bonus: the conversion tracking template
09 Keyword Research 4
Basic keyword research Thematic clustering, and why it beats a flat list A real-life clustering example Use cases: PMax, Search, Demand Gen
10 Audiences 4
Search themes, open, in-market, affinity, lookalike GA4 audiences: why bother Seed and match lists Checking they reached the Ads account
11 Google Ads Campaign(s) 4
Search campaigns Shopping campaigns Performance Max campaigns Demand Gen and Display campaigns
Ch 2 Advanced 14 modules Every campaign type A–Z, then the strategies: NKAGs, H-K-P, seasonal index and pacing.
12 Audience Deepdive & Negations 5
Broad audience from a brand’s lens Broad audience by example keyword searches Platforms that lift Google Ads performance Types of negations by audience Negations at work in your campaigns
13 Search Campaigns A–Z 3
Testing hierarchy Audience control Quality score analysis
14 Feeds A–Z 6
Custom feed vs supplemental feed What to use when Making a supplemental feed live Making a custom feed live The drawback of solo supplemental testing A product strategy that overcomes it
15 Shopping Campaigns A–Z 3
Audience control Testing hierarchy Campaigns, ad groups and ads
16 Performance Max A–Z 5
Audience control Testing hierarchy Campaign, asset groups and ads Insight-based audience testing Thematic audience testing
17 Demand Gen A–Z 4
What a Demand Gen campaign is Audience control and creation Campaign, ad groups and ads Launching a Demand Gen campaign
18 The Perfect Offer Blueprint 3
Maximum offer impressions at asset level At feed level At campaign level
19 NKAGs Proprietary 4
What NKAGs are Why use them, and how they help Planning NKAGs Achieving NKAGs
20 The H-K-P Framework Proprietary 5
What it is, and why use it Identifying the H — a real example Creating the feeds Mapping the pages Going live
21 Seasonal Index & Budget Calculator Proprietary 4
What a seasonal index is A budget calculator built on it How to create both Macro analysis and budget pacing
22 Holdout Tests 4
What a holdout test is Holdout, explained with diagrams Step by step: how to run one Post-holdout analysis and actionables
23 Google Tips & Tricks 2
Dashboard tricks: how, and when Tricks inside search campaigns
24 Data-Driven Business Projections 4
What business projections are The primary metrics you need The process and the template Building a live projection
25 AI Images Better Than a Designer Bonus 3
Understanding brand aesthetics Understanding the prompts Live image creation

NKAGs

A structure that stops your best keywords competing against each other. Planned and built on screen.

H-K-P framework

Hero, keyword, page — mapped end to end, feeds built live, with a real account as the worked example.

Seasonal index + budget calculator

Build both from your own data, then pace spend against the months that actually convert.

06 Bonuses

Two bonuses, no upsell

The two things people ask for after the course. Both are already in it.

Not a launch-week gimmick, and not behind a second payment. They ship with your ₹399.

Bonus 01 · included free

Swipe file

1000+ viral plug & play hooks

A thousand-plus hooks that have already earned the click, sorted so you can find one in under a minute. Paste it, swap the noun, ship it.

Sorted by format, offer type and audience Written for search, Demand Gen and short-form video Yours to keep, refund or not
Bonus 02 · included free

Creative

Learn how to make AI-creatives

Brand-accurate ad images without a designer in the loop. Aesthetics first, then the prompts, then a full image built live on screen.

Reading and writing a brand aesthetic brief The prompt structure that keeps output on-brand Live image creation, start to export
Also included The conversion tracking template The sheet used in Chapter 1 to map every conversion action, its value and its diagnosis, so nothing double-counts.
07 Who is teaching

Who's teaching

Nine years, one platform, a lot of expensive mistakes.

I manage $2.1M of Google Ads spend a month for D2C brands, SaaS companies and local service businesses. Most of what I know came from watching money disappear and figuring out why.

There's no certificate at the end of this. Just the understanding that makes certificates unnecessary.

140+
accounts audited
9 yrs
inside the platform
3
proprietary frameworks
Drop the instructor portrait
08 From zero

Brands taken from zero.

Every one of these started at an empty account — no history, no data, no brand search.

Logo

0 → ₹40L/mo

Logo

0 → 1.2M sessions

Logo

0 → 9,400 orders

Logo

0 → ₹18L/mo

Logo

0 → 300 SQLs/mo

Logo

0 → 4.1x ROAS

0 → ₹40L/mo

0 → 1.2M sessions

0 → 9,400 orders

0 → ₹18L/mo

0 → 300 SQLs/mo

0 → 4.1x ROAS

09 Students

Progress, in their own numbers.

“I was burning ₹1,200 a day on broad match. Two lessons in I cut it to ₹400 and got more leads.”

RM Rohit Menon

“Module 4 explained Quality Score better than my agency did in six months.”

SI Sneha Iyer

“The first campaign I built alone brought 31 enquiries in a week.”

AR Aditya Rane

“The NKAGs structure is the only reason my search terms report finally makes sense.”

PD Priya Deshmukh

“I was bidding on my own brand name at four times the cost. That was week one.”

KB Karan Bhatia

“I was burning ₹1,200 a day on broad match. Two lessons in I cut it to ₹400 and got more leads.”

RM Rohit Menon

“Module 4 explained Quality Score better than my agency did in six months.”

SI Sneha Iyer

“The first campaign I built alone brought 31 enquiries in a week.”

AR Aditya Rane

“The NKAGs structure is the only reason my search terms report finally makes sense.”

PD Priya Deshmukh

“I was bidding on my own brand name at four times the cost. That was week one.”

KB Karan Bhatia

“Got a junior media buyer role three weeks after finishing. The interview was mostly auction basics.”

MR Meghna Rao

“My cost per lead went from ₹740 to ₹280 without touching the landing page.”

VS Vikram Sethi

“The AI prompt pack writes better responsive search ads than I do. I only edit now.”

AN Anjali Nair

“I explained Performance Max to a client using module 19. Won the retainer.”

SK Sahil Kapoor

“I finally understand why my impressions went up and my sales did not.”

DM Divya Menon

“Got a junior media buyer role three weeks after finishing. The interview was mostly auction basics.”

MR Meghna Rao

“My cost per lead went from ₹740 to ₹280 without touching the landing page.”

VS Vikram Sethi

“The AI prompt pack writes better responsive search ads than I do. I only edit now.”

AN Anjali Nair

“I explained Performance Max to a client using module 19. Won the retainer.”

SK Sahil Kapoor

“I finally understand why my impressions went up and my sales did not.”

DM Divya Menon

“₹399 for this is silly. The negative keyword lesson saved me more than that in a month.”

AP Arjun Pillai

“No fluff, no certificate talk. Just the dashboard and what each number does.”

RJ Ritika Jain

“Watched all 25 modules across one weekend and rebuilt my account on Monday.”

NW Nikhil Warrier

“My ROAS moved from 1.8 to 4.1 in six weeks on the same budget.”

PM Pooja Malhotra

“I used to hide from the keyword planner. Now it is the first thing I open.”

SG Suman Ghosh

“₹399 for this is silly. The negative keyword lesson saved me more than that in a month.”

AP Arjun Pillai

“No fluff, no certificate talk. Just the dashboard and what each number does.”

RJ Ritika Jain

“Watched all 25 modules across one weekend and rebuilt my account on Monday.”

NW Nikhil Warrier

“My ROAS moved from 1.8 to 4.1 in six weeks on the same budget.”

PM Pooja Malhotra

“I used to hide from the keyword planner. Now it is the first thing I open.”

SG Suman Ghosh
10 On the record

No certificate fluff

Endorsed by the type of people who will interview you, or hire you.

Video, on the record. Senior performance marketers and brand owners — the ones sitting on the other side of the table when you apply.

4:5 video still 1:12
Head of Performance · Media agency
4:5 video still 1:12
Founder · D2C brand
4:5 video still 1:12
Growth Lead · SaaS company
4:5 video still 1:12
VP Marketing · Retail group
4:5 video still 1:12
Director · Media agency
4:5 video still 1:12
Owner · Fashion label
Drag or swipe
11 What it pays

Receipts, not promises

The skill gets paid in transfers, not in certificates.

Screenshots sent in by learners: first retainers, client transfers, salary offers. Every one of them was a person who could not read a search terms report four months ago.

Payment screenshot
First freelance retainer Freelance retainer, first month
Payment screenshot
Client transfer Monthly retainer, account management
Payment screenshot
Salary offer In-house paid search role
Payment screenshot
Second client Second client, same skill
Payment screenshot
Own store payout Store revenue, ads run in-house
Payment screenshot
Project invoice One-off audit and account build
Shared with permission, amounts unedited. Names blurred where they asked.
One retainer

One small client at ₹10,000 a month returns the ₹399 twenty-five times over in the first invoice.

Or your own account

If you already spend on ads, the negative keyword module usually pays for itself inside a week of spend.

No guarantee of income

These are individual results, not a promise. What the course guarantees is the 14-day refund.

12 This course vs the rest

Why this and not the other twenty.

Most Google Ads courses are recorded once, by someone who stopped running accounts years ago.

This course
The others
Who made it
Someone spending $2.1M a month, right now
Recorded once, in 2021
What you watch
Real accounts, real reports, real changes
Slide decks and screen mockups
Language
English, plain and unhurried
Hinglish or jargon, fast, unexplained
Homework
A change you make in your own account
A multiple-choice quiz
Price
₹399 launch week, ₹799 after — once, lifetime
₹999 to ₹25,000, or a monthly membership
Updates
Free, when Google changes things
A new course you pay for again
After you finish
The AI prompt library and the checklists
A certificate
13 Pricing

A question before the price

What are the other ways to learn this, and what do they cost you?

01
A marketing degree
₹12,00,000 ₹3,287 per day, for a year
Tuition and fees ₹9,50,000
Living costs, 2 yrs ₹2,50,000
Live account hours 0

You graduate having never structured a real campaign.

02
Teaching yourself on live budget
₹50,000 ₹137 per day, for a year
Test budget burned ₹50,000
Real lessons ₹0
Anyone to ask ₹0

The most expensive way to find out what a negative keyword does.

03
A Google Ads masterclass
₹10,000 ₹27.40 per day, for a year
Recorded lessons ₹10,000
Updates ever ₹0
Live account shown ₹0

Recorded once, never revisited. Certificate at the end.

04
A weekend workshop
₹3,000 ₹8.22 per day, for a year
Two days live ₹3,000
Replays ₹0
Follow-up after ₹0

Then you are on your own.

05
This course
₹399 ₹1.09 per day, for a year
Modules25
Proprietary strategies3
New chaptersMonthly

Paid once, kept forever. There is no tier above this one.

Take the ₹399
Drag or swipe

Pricing

Less than one day of a badly-run campaign.

Pay once. Keep it forever. Change your mind within 14 days and we send it all back.

How about this

The whole course, for one price.

All 25 modules, three proprietary strategies, the hooks and AI-creative pack. Paid once, yours for life.

25 modules across two chapters 1000+ plug & play hooks + AI-creatives Lifetime access, new chapters every month
₹799 ₹399

₹1.09 a day for a year

Launch week price

₹799 after launch week · ₹2,800 actual value

Join for ₹399

One-time fee

₹399 once. No renewals, no subscription, no card kept on file.

Lifetime access

Yours permanently, rewatchable as often as you need.

New chapters every month

A fresh chapter lands each month, free, for as long as the course exists.

No upsells

Nothing is held back for a higher tier. There is no higher tier.

14-day full refund

Watch all of it, ask for your money back, keep the hooks file.

In English

Spoken plainly, unhurried, every term explained the first time.

14 Questions

Questions people actually ask.

I have genuinely never opened Google Ads. Is this too advanced?

No. Module 1 assumes you've never seen the interface. Every term gets explained the first time it appears, and nothing later depends on knowledge you were supposed to already have.

Do I get a certificate?

No certificate — just the understanding that makes certificates unnecessary. If you need Google's official one, it's free on Skillshop and this course makes passing it straightforward.

How much ad budget do I need to follow along?

₹300–500 a day is enough to see real data inside two weeks. You can also do every exercise in a draft campaign without spending anything — the account breakdowns give you real numbers to practise reading.

What language is the course in?

English throughout, spoken plainly and unhurried. Every term gets explained the first time it appears.

What if it isn't for me?

Message us within 14 days and we refund in full, no questions and no form to fill in.

$2.1M/mo Google Ads course

Taught from the account, not from a slide deck.

What you get One-time fee · Lifetime access
New chapters every month
No upsells · 14-day refund
© 2026 · Not affiliated with Google LLC Course delivered in English
₹399 ₹799 ₹2,800
Lifetime access · 14-day full refund · Launch week price, ₹799 after Buy now